Saturday, 30 January 2010

A Hybrid of beauty ideals?

There is a possibility that there could be a Chinese influence on our current western beauty ideal, the economic power gained by the Chinese allows them to project their beauty ideal all over the world and this has already had an impact on our mainstream media today. However the Chinese beauty ideal has been under the influence of the western culture over many years and this has allowed a bricolage, where an individual can pick and mix different cultural practices and therefore transforming beauty ideals. 

An example of this bricolage is Lucy Liu, she is a famous actress / model who is from Chinese decent but holds many of those beauty ideals that the west does. She has played an 'Angle' from 'Charley's angles' and is portrayed as a sexy youthful modern woman, she has also starred in FHM and more mainstream magazines. It appears that the beauty ideals held by the western culture can be for filled by Chinese race as well as others. 

Friday, 1 January 2010

Conculsion

When i started my research it looked as if the 'beauty ideals' of the west excluded and alienated those who wernt white. The beauty ideals that have been circulating in our media saturated society are used to exploit those who are beauty conscious; some ideals such as smooth and light skin are only attainable for some if a beauty product is purchased, in some ways our beauty ideals have been formed by a comsumeristic culture. However i have had a judging bias, those who's beauty ideals that haven't been shaped by the western dominant ideology are regarded as 'beautiful' by their peers, but freeks by outsiders. Our media saturated society has caused a group think which forces those of other races to adopt a western ideal to succeed, this is portrayed by their lighter skin and straightened hair.
China's recent economic development has shown how beauty ideal's can change due to who has power, this could have been seen to lead to a hybrid 'ideal' with a strong western influence. The UK's cultural making institutions could see a big change as the economic power shifts from West to East

Bibliography

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