Conculsion

When i started my research it looked as if the 'beauty ideals' of the west excluded and alienated those who wernt white. The beauty ideals that have been circulating in our media saturated society are used to exploit those who are beauty conscious; some ideals such as smooth and light skin are only attainable for some if a beauty product is purchased, in some ways our beauty ideals have been formed by a comsumeristic culture. However i have had a judging bias, those who's beauty ideals that haven't been shaped by the western dominant ideology are regarded as 'beautiful' by their peers, but freeks by outsiders. Our media saturated society has caused a group think which forces those of other races to adopt a western ideal to succeed, this is portrayed by their lighter skin and straightened hair.

China's recent economic development has shown how beauty ideal's can change due to who has power, this could have been seen to lead to a hybrid 'ideal' with a strong western influence. The UK's cultural making institutions could see a big change as the economic power shifts from West to East